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Torre Caja Madrid by Sir Norman Foster

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Typically I think about company id managers in massive firms explaining to their purchasers / bosses a few of the picture campaigns or purposes they design for them. The opposite day I used to be strolling within the neighborhood of “Las Four Torres” in Madrid, for the reason that total land round it’s virtually urbanized (it’s price a go to) and I used to be in a position to discover the long run headquarters tower of Caja Madrid once they transfer, which is actually stunning (like the opposite 3), it’s the constructing designed by Sir Norman Foster (www.fosterandpartners.com).

What struck me powerfully (as they are saying) is that though the tower is fully owned by Caja Madrid and your complete constructing can be occupied by Caja Madrid, it has not fallen into self-importance, we might name it that, if we wished to in any respect prices. hype and saucer announce this actuality that the tower is from Caja Madrid and vice versa, with nice class they’ve positioned a “small sticker”, properly, an adhesive vinyl in the proper middle and the peak of the human eyes of the primary door and of the rear door of the constructing, a sticker that briefly and soberly represents the image of the entity (the bear) of solely about 20 or 25 cm, on all sides, with out brand (letters “Caja Madrid”) or any sort of textual content , solely the bear very discreet and subtly positioned within the immensity of the constructing, you must get very shut to understand it, virtually as should you have been going to enter the constructing, unbelievable! What a self-control! What energy…! That’s company picture, transient, concise and chic, Chapeau! Feten! what these from Madrid would say.

It actually stunned me that that they had not positioned one or a few of the most ostentatious and tacky posters (not due to the cash they might have value and the supplies used, however due to the ostentation itself and the dimensions of the identical) of sq. meters that might disfigure the beautiful Inventive design of the constructing by Norman Foster.

I think about a doable dialog between the particular person in control of implementing Caja Madrid’s picture and people in control of the Caja that may be extrapolated, and that’s the intention, to many different firms and picture administrators:

-What do you plan to place within the tower as identification of our firm?

-I believe we must always put a vinyl on the entrance door and the again door.

-A vinyl How? What number of meters? 3? From 4…? Vivid? Cellular…?

-No…, a small 20… 25 cm vinyl. at most … simply the bear image, with none textual content ..

-However that won’t be seen sufficient … And with out some letters? With out placing the identify of the entity?

The remaining is already harder to think about due to the complexity of the topic in query, however in any case my congratulations to this imaginary picture supervisor for with the ability to persuade you as a result of in precept it appears troublesome. Or possibly all the pieces was very straightforward? My congratulations then to all of you for having hit a lot proper, and let it final!

To offer a reference to the above, listed below are some photographs that I used to be in a position to take the identical day of my discovery with the cell digicam, the purple field of the primary 2 signifies the precise place the place the bear is situated, however it’s higher to method and see the entire in nature.

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