We had the problem of making a brand new model that ought to place itself within the sector of snacks and appetizers of majority consumption current within the impulse channel everyone knows. On this branding challenge we needed to first create the identify (Naming) after which its visible id, that’s, its brand. “Snakis” is the identify that we now have created in our studio to seek advice from this model of snacks belonging to the Ceconsa Group.
The identify Snakis comes from the English time period snack, which implies mild meals that’s consumed between meals. It additionally has connotations associated to festivities, celebrations, we are able to even discover an endearing and shut spirit by making us keep in mind our childhood birthdays, household, and so on.
The lexical alteration that we now have launched within the unique time period: SNACKS >> SNAKIS is exactly what provides it, similtaneously a brand new air, that glowing, enjoyable, pleased and festive contact, making it much more crunchy to our palates.
The above qualities can be seen within the appetizing design of the Snakis brand, created from an illustration that doesn’t depend on any typeface. It’s a completely unique graphic accompanied by an irregular background that offers it a extra disruptive, younger and revolutionary character.
The truth that the visible id is constructed on a largely heat coloration palette, highlighting in contrast legislation that which stands out from the final chromaticism: the aubergine coloration that anarchically underlines the 2 triangles that crown the letter “I ”Causes the set to name our consideration in a transparent and emphatic method. On the identical time, these graphic marks carry out the operate of the purpose that normally accompanies this letter. On the identical time, they represent a sort of accent that has been invited to whet our urge for food.
Ultimately, on this branding challenge, every thing interprets right into a sensory whirlwind, a synesthetic expertise, as this brand causes all of the senses of our notion to intermingle. The sense of sight by the explosion of coloration; the ear as a result of we are able to hear the crunch and the sound of the phrase, the odor as a result of this model smells like corn, cereal, potato; that of style as a result of it’s salty and satisfies us; and that of contact as a result of we are able to really feel that edible texture. In brief, on this brand we are able to really feel and contact every letter and really feel the amount that Snakis occupies.
To efficiently full the challenge, we took cost of managing the trademark registration by way of the legislation agency specialised in trademark registration, industrial and mental property García Domínguez & Asociados www.garciadominguez.com and the trademark was lastly granted in February, 2017 and is already registered within the OEPM (Spanish Patent and Trademark Workplace www.oepm.es) in Good lessons No. 29 (processed nuts), No. 30 (confectionery, sweets, cookies, sweets, snacks, processed nuts ) and No. 31 (uncooked nuts).