Home Technology Peugeot renews its visual identity

Peugeot renews its visual identity

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The French automotive model Peugeot has simply turned 200 years outdated (originally they didn’t make automobiles) and “to have fun” it has simply renewed its picture, has modernized its visible id, together with in fact the emblem, the lion image and still have included a motto or slogan “Movement & Emotion”.


The brand new brand (understood as the whole model, the sum of the emblem and image) is undoubtedly in tune with probably the most present tendencies in model design, it’s rather more elegant as it’s a thinner typeface, the colour blue is just a little darker and likewise offers it extra magnificence and status than the earlier blue coloration they used.

As for the image of the lion, you may also respect a better care within the types and a better magnificence within the pose of the animal, magnificence is due to this fact an adjective that undoubtedly serves completely to outline this restyling that has been made from the Peugeot model .

Concerning the lion we are able to say that it takes a extra constructive angle by being extra inclined ahead, it’s extra pleasant however with out shedding the respect it deserves, earlier than it appeared that it was on the defensive or ready to assault in a extra aggressive place, it had even the tongue out, now it has picked up its tongue, it’s not so aggressive, its actions are extra coordinated and its anatomy is extra proportionate and palpable, due to this fact extra dynamic and human, its types have softened, they aren’t so angular and it denotes extra stability by having each toes on the bottom.

As for the slogan “Movement & Emotion”, though the 2 ideas are very profitable, its particular design and its integration with the remainder of the model, that’s, with the emblem and image doesn’t work in any respect properly, the concept of ​​making the letters dynamic In precept it’s not unhealthy however the aesthetic end result is just not very profitable and the alternate scaling useful resource used for the letters and the selection of coloration both.

Beneath we present the picture of the outdated brand and the brand new one (with out the slogan) so that you could evaluate after which a quick historical past of the visible id of the model.

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