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Nation Branding at Expo 2010 Shanghai

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One of many sights of the Spanish pavilion on the Shanghai Expo created by the Milan-born architect Benedetta Tagliabue (www.mirallestagliabue.com) is the enormous child they’ve referred to as Miguelín, he’s about six and a half meters tall, his face is full of life, open your mouth, smile … That is an audiovisual set up that tells the historical past of Spain with projections on among the nation’s most distinctive cultural and historic options and on the identical time exhibits Spanish proposals to enhance cities, recycling, power clear, values ​​comparable to solidarity, training, and so on. The set up is designed by Isabel Coixet.

Video in regards to the set up of the child within the Spanish pavilion at Expo Shanghai:

The common exhibitions have develop into at present a rare instrument of the diplomacies of the nations to undertaking the perfect picture of the identical, it’s a software of elementary strategic significance to make branding, nation model technique on this case .

The communication director of the Spanish pavilion Pedro Molina feedback on the concept that Spain needed to transmit on this occasion “From town of our mother and father to town of our youngsters”.

Extra data on company identification and nation branding at: www.uscpublicdiplomacy.org

The web site of the Spanish pavilion on the Expo is not operational.

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