Home Technology Naming and visual identity problems in product brands

Naming and visual identity problems in product brands


A standard case of naming that confuses or what’s the similar, of badly named product manufacturers that confuse the consumer, is that of fuels.

On this case, we’re going to touch upon the diesel manufacturers that we often discover at Repsol stations, with different manufacturers we’ve got realized that the identical downside occurs. In fact, we’ve got nothing towards Repsol or different manufacturers that seem on this weblog, we merely remark on the consumer stage on points associated to graphic design, visible identification, company identification, and so on. of manufacturers to attempt to contribute positively and convey our standpoint to whom it could concern.

The issue we establish with Repsol’s diesel gasoline manufacturers is each on the stage of naming and of visible identification or emblem. After we go to a Repsol station (they’re those we go to most actually because they’re probably the most quite a few in Madrid), if we serve ourselves gasoline we all the time need to pay shut consideration to which product we need to serve ourselves as a result of not even with the names of the manufacturers or with the brand of the identical we are able to simply make clear, we don’t keep in mind if the “+”, “extra” or “plus” is the great one, if it’s the black shade that denotes high quality, luxurious and one thing costly, or it is the golden one …

We’re too confused by each the product names and their design or visible identification.

If we’re fortunate sufficient to be served gasoline, it’s all the time higher to inform the particular person in cost to throw us “good diesel” or “unhealthy” or low-cost diesel “as a result of if we converse with pluses, pluses or tens, it’s potential that they may get confused. even the employee who attends us.

Let’s clarify a bit of extra intimately why we get confused:

The worst product is “Diesel e +”, naming failure, we expect:

When there are 2 merchandise with the identical title, on this case “Diesel e” it’s typical that to distinguish one in all them, the very best product, the most recent or probably the most revolutionary, it’s categorised as “+”. On this case of Repsol, the qualifier “+” might be seen extra clearly within the worst product than in the very best product (each have it, one other naming failure), the “+” is the very first thing we observe within the worst product since it’s extra seen (bigger) inside the whole graphic space of ​​the product model, the “+” is positioned on a black background and on the purpose of sunshine of an orange sphere in 3d and though it’s appreciated worse by this circumstance it’s Nonetheless, it could actually learn significantly better than within the mark of the very best product, the place the “+” is embedded “with shoehorn” contained in the sphere, in flip, inserted contained in the quantity O and is way smaller and far much less legible.

If we don’t recognize the “+” check in the very best product as a result of its issue of imaginative and prescient as we talked about earlier than (it has occurred to us till not too long ago), after we arrive on the service station we expect, What’s the greatest product? The +? The 10? … Each are qualifiers that might be used to outline an elite or avant-garde product. The letter “e” What does it imply? Ecological? Particular? Digital? Nice? … each merchandise have it … Which is the very best? How do they differ?

If we speak in regards to the design of the visible identification of every product, it is vitally simple to get confused as nicely, the two are very comparable and it is vitally troublesome to narrate the great and the worst. As for the colours, we expect that there’s one other failure of their selection, the two base colours used for every product incite us to assume that the two merchandise are elite as a result of each the gold shade and the black shade are usually related to issues of status and high quality, once more, which one is the very best?

We’ve got no selection however to waste time in search of the worth monolith to see which is the most costly or the most affordable product as a result of as quickly because it arrives on the pump and we don’t instantly differentiate them clearly.

Maybe it was meant to present the two merchandise a picture and title of high quality and excessive efficiency, however they clearly confuse the consumer who involves the station.


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