On Might 22, the Spanish Advertising Affiliation introduced the 2014 Nationwide Advertising Awards at a pleasing gala held on the Hipódromo de la Zarzuela. These awards are a recognition of corporations, establishments and professionals that with their sensible and progressive methods obtain tangible outcomes via the usage of good practices.
This 12 months’s version had as its leitmotiv “Advertising & Ethics” and below this premise the “Advertising Code of Ethics” was delivered through which our Luisannet Arte y Tecnología studio collaborated growing the creativity of the advertising and marketing marketing campaign and the packaging with which mentioned code was bodily delivered on the gala. In our studio we created the title “it is as much as you” and the emblem that was printed in an artisan manner with the stamping methodology referred to as Stamping in Oman Printers on a cardboard strip with which mentioned Advertising Code of Ethics was wrapped.
The aim of the code is to determine these ideas and values that the Spanish Advertising Affiliation considers most essential for the train of selling, understanding this as “the set of enterprise practices and processes aimed toward creating, speaking, delivering and exchanging merchandise, companies or actions of a corporation, which have worth each for his or her ultimate recipients and for the remainder of the stakeholders.
The code arises from the conviction that good advertising and marketing generates higher leads to organizations and relies on the idea of normal ideas of a transversal and common nature which might be shelled in a collection of moral values.
It’s understood that advertising and marketing professionals should undertake the next moral values in skilled follow: Accountability, honesty and truthfulness, informational transparency and professionalism.
From this code, a collection of normal good practices will emerge sooner or later by the Nationwide Advertising Affiliation that will likely be made recognized to all its members.
Click on on the next hyperlink to go to the web site of the Nations Advertising Awards 2014