On March 29, the Longchamp “Flagship Retailer” was inaugurated in Hong Kong, a Flagship Retailer is the headquarters or headquarters or fundamental retailer of a model, additionally a number of days in the past it was introduced in Valencia (The place the company headquarters will likely be of the brand new financial institution) the brand new Bankia model, we present some pictures of those 2 displays that, as you will notice, have many similarities.
Beneath we present a abstract extracted from the press launch printed on the event of the Bankia presentation that could be very attention-grabbing to grasp at a conceptual stage the values which were transmitted within the new identification:
March 2, 2011
Bankia is the business identify with which, as of right now, the main monetary group by quantity of home enterprise has grow to be recognized, as introduced in Valencia by the president of the Financial institution, Rodrigo de Rato.
Six lime inexperienced letters that identify and make up the emblem of the monetary establishment born from the union of seven financial savings banks, leaders of their respective markets: Caja Madrid, Bancaja, La Caja de Canarias, Caja de Ávila, Caixa Laietana, Caja Segovia and Caja Rioja.
With the choice of logging a phrase, Bankia stands out from the standard development of making a model and emblem individually. Bankia permits all consideration to be targeted on the identify and its related properties: modernity, agility, innovation, integration or management, amongst others.
The brand new model, developed by the consulting agency Interbrand, has been chosen for its proximity, straightforward pronunciation, affiliation with the monetary world, strategic coherence and worldwide potential. Actually, Bankia is pronounced the identical in the primary languages of the world.
Colours: Seeking to the longer term with out forgetting the previous
Bankia wears two company colours: lime inexperienced and, in entrance of the normal black and white, mahogany, within the background, which recollects the tone of noble woods and which gives the model with components of solidity, maturity and expertise. After analyzing the colours of the monetary establishments out there, a challenge was developed based mostly on a differentiating coloration. Thus the lime inexperienced was reached, which would be the true protagonist together with the identify. As well as, for his or her selection, particular consideration has been paid to the coexistence of the brand new model with the emblem of every of the seven bins.
Concern for element
For the design of the business identify, an unique letter has been chosen. Bankia will at all times seem in decrease case, a mirrored image of closeness, aside from the preliminary “B” which will likely be utilized in capital letters, conveying the financial institution’s persona and which will likely be a trademark of its personal. It additionally highlights the fusion of the letters “n” and “ok”, which reinforces the concept of integration.
And the knowledge offered by Longchamp on the opening of its new flagship retailer in Hong Kong:
29th March 2011 – Hong Kong
Longchamp, the French luxurious model, unveiled La Maison 8, its Asian flagship retailer, at No. Eight Queen’s Street Central. The opening ceremony was held within the presence of iconic Kate Moss and members from the Cassegrain household together with President Mr. Philippe Cassegrain and his spouse Madam Michelle Cassegrain, CEO Mr. Jean Cassegrain, Creative Director Mrs. Sophie Delafontaine, US Retail Director Mr. Olivier Cassegrain in addition to Better China Director Mr. Johnny Shum.
Longchamp presents La Maison 8
La Maison 8, positioned within the coronary heart of Hong Kong’s historic Central district, is a spectacular 400 m² house designed by the architect Eric Carlson, whose CARBONDALE company developed Longchamp’s new world retailer design idea, that retains noble supplies – wooden, lacquer, glass and leather-based – and references to Longchamp’s 63-year heritage of workmanship, however adapts the idea to the spirit of Hong Kong. La Maison Eight additionally presents artworks by the Chinese language modern artist Liu Wei, artwork is within the air contained in the flagship retailer.
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